Experience

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• Manage editorial content for a local luxury lifestyle magazine.
• Generate issue plans and story concepts.
• Oversee editor as they develop stories according to issue plan.
• Write magazine content as needed.
• Review content to ensure it meets quality standards.
• Represent magazine within the community.

• Write long and short form copy for digital and print use.
• Marketing consultation and strategy.
• Content creation and social media management.
• Promotion and event activation.
• Photography to support articles and content creation.

• Translate national brand plans into local promotional programs to drive sales.
• Prioritize national calendar initiatives and allocate resources based on market needs.
• Oversee $5.5 million in media budgets, including TV, radio, digital, social, and sponsorships.
• Work with media partners to secure make goods, added value and charitable event PSAs. 
• Develop concepts to meet product strategies and sales objectives.
• Brief creative team and freelance talent on creative needs to achieve marketing goals. 
• Create short and long form copy for advertising needs, including radio, social and web.
• Educate clients on social and digital advertising strategy, analytics and social posting.
• Curate images and develop content calendars and social content.
• Establish strong relationships with top decision makers to facilitate plan approvals.
• Analyze local marketing initiatives from inception to post program.
• Manage sponsorships with high-profile organizations from negotiation to fulfillment.
• Coordinate meetings and events to include design and communication materials.
• Facilitate charitable efforts resulting in over $1,000,000 in funds raised annually. 
• Manage high-profile charitable events and secure local acknowledgement.

• Led advertising projects from concept to completion for local and national clients.
• Coordinated events, radio, TV, print, direct mail, OOH, collateral, and promotional materials.
• Managed surveys, focus groups and market research tied to brand development efforts.
• Created client presentations, creative briefs, marketing plans, and press releases.

 Worked with various organizations to plan and prepare marketing materials for local distribution. 

· Odyssey of the Mind – 2013–Present – Regional Board Member, Coordinator & Team Coach – recruit team members and coaches and guide multiple teams to regional, state, and world competitions. Manage fundraising on behalf of Gulf Coast region of Odyssey of the Mind.

· Longleaf Neighborhood Association – 2015–Present - Board Treasurer – Establish and oversee community budget for a 600+ home community, approving payments, negotiating legal settlements, and coordinating events.

· RichmondMommies.com – 2007–2009 – Moderator and Charitable Events Manager - Planned events, managed online activity, developed content for regular posts, promoted online community in the community and online.

· Richmond Ad Club – 2005–2007 – Board Secretary - Coordinated and promoted events, created content for the web use, managed all internal and external communications.